Creative Technology Innovation for social good.


XR Impact.

XR Impact is a non-profit organization that leverage Extended Reality (XR) technologies like Virtual Reality (VR) and Augmented reality (AR) to extend human sensory and cognitive experiences and inspire global action towards the UN Sustainable Development Goals.


Who we Are.

The team around XRimpact combines academic excellence with extensive experience from the business and social sector and together we leverage technology and art to realize initiatives with high social impact.
Ylva Hansdotter

Founder/Director XR Impact

Boo Aguilar

Co-Director XR Impact

Lizbeth Goodman

Founder/Director SMARTlab

Lawrence Bloom

Secretary General Be Earth

Ylva is the founder and director of XRimpact and she is focusing both her work and her research on the use of  of positive and immersive storytelling to stimulate social change. She is a PhD Candidate at SMARTlab (University College of Dublin, School of Mechanical and Materials Engineering).

Ylva helped create one of the world’s first Virtual Reality app store while working with HTC Vive in San Fransisco, where she also initiated and directed a program to support VR-experiences with positive impact towards the UN Sustainable Development Goals, “VR for Impact” (external link).

In 2018, she was invited to become a fellow of the prestigious World Economic Forum ’Global Future Council’ of Virtual Reality and Augmented Reality. In this regard, she is now contributing to an interdisciplinary knowledge network dedicated to promoting innovative thinking to shape a sustainable and inclusive future for all.

She has a background as a Partner at a global Management Consulting firm (now EY) and she has +20 years’ experience in coaching leaders and teams to realize organizational and personal growth.

Ylva has an interdisciplinary academic background from computer science and behavioral science (University of Stockholm), and management programs from INSEAD and Harvard Business School. She is a strong believer in a future, post-disciplinary, educational system where we leverage wisdom from all perspectives and corners of our world to create solutions to our future challenges.

Boo has experience from working immersive mediums like VR, AR, and MR, many of them with early access invitations to use the world’s first kits of many technologies like the Rift, Vive and Microsoft Hololens. 

Boo leads globally awarded projects on the intersection of technology, philosophy, science and arts, transitioning in topics like (bio)engineering, AI and Nanotech with partners and clients who are leaders in those fields, such as MIT Media Lab, Unity Technologies, IBM, Google, Samsung, Microsoft, Marina Abramovic Institute, Dassault Systemes, HTC Vive and the World Economic Forum. Boo is passionate about finding ways to improve human productivity through new interactivity models, and using immersive technologies to support a thriving world.

Professor Lizbeth Goodman is the Chair of Creative Technology Innovation and Professor of Inclusive Design for Education at University College Dublin, where she also is an Executive Board member of the Innovation Academy. 

Lizbeth is the founder and director of SMARTlab and MAGIC (a Multimedia and Games Innovation Centre and Gamelab designed with industry collaborators as a prime knowledge transfer space in the London). She is also the Founder/Director of the Inclusive Design Research Centre of Ireland.

In 2008 she was named ‘Best Woman in Academia and the Public Sector’ and also ‘Best Woman in Technology’ by the Blackberry Rim international awards panel. She was nominated to Chair the Royal Irish Academy’s Social Sciences Committee in 2012.

Lizbeth is the author/editor of 13 books and many peer-reviewed articles, and a prolific broadcast presenter on TV, Radio and Online. She is PI and co-PI of several major funded research projects, and also an evaluator and judge of numerous research council and EC evaluation panels. 

She is known as an expert in Digital Inclusion and an award-winning advocate of community-based ethical learning and teaching models using new technology to inspire and engage learners of all ages.

Lawrence Bloom is a founder and chairman of the Be Earth Foundation and the Be Energy Group of companies, which is an environmentally restorative project development group that aspires to become the most efficient producer of bio energy on a worldwide basis whilst providing a significant return to investors and a unique pallet of social benefits to its workers, the local community and economy through its triple bottom line business model.

The Be Earth Foundation is a treaty based organization with the vision of building long-term partnerships with communities, governments, the United Nations, private sector, NGOs, IGOs, academia and think tanks in order to bring sustainability to communities while creating a better world through helping to achieve the United Nations’ Sustainable Development Goals and future Sustainable Development Goals.

Lawrence was recently voted by SALT magazine as among the top 25 most Conscious Global Leaders , and in 2016 he received an award at the UN from the Humanitarian Innovation Forum for Conscious Leadership.

He is a Vice Chair of the Climate Prosperity Alliance, a Senior Fellow and member of the Board of Directors of Global Urban Development, Co-Chair of the GUD program committee on Generating Sustainable Economic Development, and Vice Chairman of Climate Prosperity Strategies LLC. All of these initiatives are designed to demonstrate the significant economic benefits from creating a sustainable society. Formerly, Lawrence sat on the Executive Committee of the Intercontinental Hotel Group from where he managed their $3B global real estate portfolio. 

Lawrence was appointed the first Chairman of the World Economic Forum at Davos, Global Agenda Council on Urban Management and he is a current alumnas of all Agenda Councils. He is former Chairman of the UN Environmental Programme, Green Economy Initiative, Green Cities, Buildings and Transport Council. Lawrence also served as an active a member of the Corporate Responsibility Advisory Group of the ICEAW. 


Our Initiatives.

We collaborate around a number of non-profit initiatives that leverage Extended Reality (XR) technologies like Virtual Reality (VR) and Augmented reality (AR) to extend human sensory and cognitive experiences - and stimulate prosocial actions.

Be Earth

Be Earth is an experience designed to increase the sense of personal responsibility and accountability for the future of our world and humanity.

The experience will mix art and technology, digital and physical elements to support deepened awareness and engagement around the UN Sustainable Development Goals. 

One module is a VR-platform where experts, artists, storytellers and researchers together will create immersive experiences to stimulate social change. The platform will not be commercialized. 

XR Research

A network of researchers studying how XR technologies can stimulate prosocial behaviors.


A non-profit research enterprise with award-winning practice-based PhD, Masters and Training Certificates

University of the future

An interdisciplinary educational ecosystem leveraging collaborative post-disciplinary innovation.


why VR can change the world.

Research have established that VR can help us trick our brain into becoming smarter, stronger and kinder – enhancing both our ability and our willingness to help others.
Three reasons why Virtual Reality can make us better humans.

10-minute lightning talk from the “Women In Tech” conference highlighting three reasons why Virtual Reality is an effective platform in stimulating prosocial actions (texted in Swedish by Utbildningsradion)

Perspective taking

VR allows us to virtually BE another person, an animal or a plant and we tend to develop empathy more easily toward the ones who are familiar to us, the ones we understand. It is well established through several decades of research that VR is more effective than traditional perspective-taking, and that virtually walking a mile in someone else’s shoes is a strong predictor for engaging in prosocial actions.

Embodied cognition

Embodied cognition is the knowledge that our body influences our minds just like our mind influences our body. In VR there is an instant mind-body connection. To a certain degree our brains are treating a VR as reality, and it has been proven similar to actually doing – it can even create memories as if we had the experience in real life. This illusion lets us understand and learn faster, better and with higher memory retention.

Self representation

It has been show in several experiments that we associate ourselves with the characteristics of our avatar. Embodying Albert Einstein in VR made participants improve their problem-solving skills in the real world, doing proscocial deeds in VR, increases participants willingness to help others in the real world.  The changes are not only persistent while we are in the VR – they change real-life attitudes and behaviors. 


Our Blog.


Be Earth Experience

INTRODUCTION The objective of the Be Earth Experience (BEE) is to stimulate positive action towards the United Nation Sustainable Development Goals (SDGs). The experience is designed to open minds, unleash…

World Academy

Universities as we know them are struggling with outdated bureaucratic and siloed models. To survive and thrive, our educational systems must change radically, and now. Our vision with the World…

XR Research for Social Good

We have a collective responsibility to work towards the UN Sustainable Development Goals and XRimpact main focus is to aggregate and facilitate both research and collaborative project leveraging immersive technology…