Be Earth #13

About Be Earth

Designed to open minds, unleash the imagination, spark ideas, inspire solutions and increase the sense of personal responsibility and accountability for the future of our world and humanity.

Be Earth mixes art and technology, digital and physical in a number of experiences around the UN Sustainable Development Goals. A central part will be a Virtual Reality platform with experiences around each of the 17 goals.

Be Earth #13

Be Earth #13 transports you to the Amazon rainforest where climate change is having a clear and present impact. 

In the experience we invite you to embody earth and – by using the powers of the earth elements – help fight further deforestation. You are the superhero of our story.

You are Earth.

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The making of Be Earth #13

6 am, Stockholm, 2 am São Paulo: the team is in good spirit working towards the Davos-deadline.
Development in Unity for Oculus Rift S with Leap Motion hand tracking. 

With a passionate team that extended across organizations, companies, self-employed experts, artists – and time zones – many meetings ended up lasting the night trough.

The journey started without us knowing if we would get funded, but we all felt it was too urgent to let go of our idea of creating the Be Earth platform. We had experienced the communicative superpowers of VR, and we felt it was almost our obligation to join the existing community of immersive creators and storytellers that are (mostly) volunteering their time to help support social change.

We started with the UN Sustainable Development Goal #13: Climate Action. Because everything starts and ends with Earth.

We are deeply grateful for everyone that has supported us along the way with ideas, expertise, and funding. Thank you!

Ylva Hansdotter

DIRECTOR

The idea for Be Earth #13 was born the moment Ylva started working with, and researching into the positive effects of, Virtual reality. 

Boo Augilar

PRODUCTION DESIGNER

The visual concept of  Be Earth #13 is a primarily a product of Boo’s passion and skills, and he was also a co-director of the experience.

Paulo Gibbs

3D ARTIST

The multi-talented Paulo was a 3D artist in the project and he also performed and recorded most of the music for Be Earth #13.

5/5
It was absolutly spectacular! And I love seeing VR not used for entertainment, but to convay such a poverful message.
Janet Morris
Designer
5/5
This was remarkable . The ability to immerse yourself is so impactful in making it real. I was blown away.
Willie Brown
Head of Product
5/5
It was not only educational but I like to think: enlightening. I felt as one with the world and everyone.
Sean Fisher
Designer

And our thanks goes to...

XR IMPACT PRODUCED BE EARTH #13 IN ASSOCIATION WITH OCULUS AND SIDA
DIRECTOR YLVA HANSDOTTER PRODUCTION DESIGNER BOO AGUILAR 3D ARTIST/MUSIC PAULO GIBBS
SPECIAL THANKS TO UAUN, SAMY BENCHERIF AND DOBERMAN, ENTERPRISE IRELAND, EXPONENTIAL ROADMAP, FLAGCX, INCLUSIVE DESIGN RESEARCH CENTRE, SMARTLAB, TEKNISKA , UCD AND VOBLING